Strategic Communication for Sustainable Impact
  Journalism (English/Gujarati)  

Bharatiya Vidya Bhavan

Bharatiya Vidya Bhavan (BVB) was established by legendary writer, statesman and academician Dr. Kanaiyalal Maneklal Munshi in 1938, in Mumbai, to promote education and professional training with the values, virtues and the culture of India.

Born in Bharuch in 1887, he had graduated from Baroda College in Arts in 1906 and completed his LLB in 1910. He was an acclaimed lawyer in Mumbai. He was a freedom fighter and a trusted lieutenant of Gandhiji and later a member of the Indian Constituent Assembly. A prolific reader and a writer, Munshi was one of the builders of modern India.

Today Bharatiya Vidya Bhavan is very well known and has many colleges, schools, cultural centres, and several institutions, within and outside India, through which it contributes significantly to academic, cultural, and social development across the country.  

Four-month Online Certi¬ficate Program 2023- 2024

Course duration: October 2023 – January 2024
Class timing: 4:00 pm to 7:00 pm | Alternate Saturdays 4 months

Communication is intrinsic to all organizations to further their mission and meet their goals. When approached strategically, it guides them to deliver the right message to key stakeholders in the most effective manner. With consistent information activity within an organization and with all the stakeholders for creating and communicating precise, relevant and appropriate sustainable impact. Understanding that effective communication skills, especially in development and social impact settings require special attention to strategy and delivery, since such organizations are dealing with multiple objectives and diverse stakeholders, Bharatiya Vidya Bhavan’s RPICM and MICA have partnered to bring to you a 4-month certificate course on Strategic Communication for Sustainable Impact. This certificate course is tailored for corporates, social sector professionals, young professionals and CSR teams to delve deeper into strategic communication that reflects: the changing means of communication and importance of data & research; canvassing the emerging platforms and ways to successfully engage all the stakeholders in an increasingly mediated and networked world; the significance of strategic communication for successfully communicating sustainable impacts, the trends and future of strategic communications for development professionals.

Context

Communication is intrinsic to all organizations to further their mission and meet their goals. When approached strategically, it guides them to deliver the right message to key stakeholders in the most effective manner. With consistent information activity within an organization and with all the stakeholders for creating and communicating precise, relevant and appropriate sustainable impact. Understanding that effective communication skills, especially in development and social impact settings require special attention to strategy and delivery, since such organizations are dealing with multiple objectives and diverse stakeholders, Bharatiya Vidya Bhavan’s RPICM and MICA have partnered to bring to you a 4-month certificate course on Strategic Communication for Sustainable Impact. This certificate course is tailored for corporates, social sector professionals, young professionals and CSR teams to delve deeper into strategic communication that reflects: the changing means of communication and importance of data & research; canvassing the emerging platforms and ways to successfully engage all the stakeholders in an increasingly mediated and networked world; the significance of strategic communication for successfully communicating sustainable impacts, the trends and future of strategic communications for development professionals.

For Whom

• Corporate Communication teams
• Non Profit and Social Business Communication team
• Fundraising team
• New Non-profit leaders and Social Business Leaders
• CSR Foundations Communications Team
• Individuals interested in India’s Sustainable Impact
• Early Career University Faculty
• Students undergoing PG programs in business management and/or social sector

Learning Purposes
• Fundamentals of communication
• Role of ethical & sensitive communication
• Research & evidence-based approach for effective communication
• Brand building through communication
• New & emerging platforms for sustainable impact communication for CSR projects

Pedagogy

(GR No.USG/1080/68140/KH dated 21-12-84 and GR No. DGC/1089/18/90-KH OY-02-1992 dated 7-2-92)
• Panel Discussions and Hands on exercise
• Case Method and situation analysis
• Role plays; In class assignments
• Lecture; Group discussions
• Audio-video-analysis and Projects

Evaluation 

Case Analysis (20%)

Self-reflection with implementation details (50%)

Quizzes & exercises (30%) 

Fee & Registration

Early Bird*: INR 20,000 (+18%GST)
Standard: INR 25,000/- (+18%GST)
Group Discount: Three or More candidates from the same organisation. Contact Us for details. 
*Offer valid until July 31, 2023, on registration and immediate full payment of fees for 30 seats only.
International candidates can contact us for fee payment via bank transfer. 
For Fee Payment: NEFT/Bank Transfer or QR Code. 
Download the form from here: https://t.ly/8KFcs and fill in your details.
Once completed please send the same along with payment receipt to contact@rpicm.in
Kindly email transaction details to contact@rpicm.in 
Email Subject: ‘MICA Course Fees from …….. (your name)’ 

Certificate

You will earn a certificate on completing all the modules and fulfilling the evaluation criteria of the online course on ‘Strategic Communication for Sustainable Impact. It will be sent to you on your registered e-mail ID within 20 working days of the course completion  

Eligibility for Certification

•90% attendance 
•100 % assignment submission
• Certificate will be awarded at the discretion of evaluators from CDMC-MICTerms and conditions
•Registration fee is non-refundable, however, the nominee’s name can be changed till 5 days before the beginning of the course.
•Participants will get a certificate on behalf of CDMC-MICA and RPICM on completing the course.
•Once you submit the registration form along with the payment (online), you will receive a confirmation email within 2 working days.All other terms are subject to the host organisation’s discretion
Mandatory
• Graduation in any discipline. 

Desired
• Good oral and written communication skills in English and/or Gujarati. 
• Daily habit of reading newspapers/periodicals and viewing documentaries/news channels. 
• General knowledge and a keen mind to analyse events and happenings.
• Writing in school/college magazines as well as articles on social and digital media. 
• Regular attendance. (Minimum 80% attendance is compulsory.)

Academic Evaluation Criteria

• Attendance (minimum 80% attendance is compulsory)
• Two internal exams and one final exam
• Project
• Field and industry visit reports
• Internal marking (based on attendance, exams, project work, viva and presentations)
• Internship (optional/compulsory) This is for non-working candidates only and if applicable.

Diploma Certificate

Bhavan’s Rajendra Prasad Institute of Communication and Management, (RPICM,) Mumbai will award the diploma. RPICM was established by BVB in 1961 to impart professional training to students and young executives.

One Year Certificate Course

• Digital Media: Journalism, Social Media, Content Creation and Marketing (Medium: English)

Payment Option 1

Netbanking
Account Name: RAJENDRA PRASAD INSTITUTE OF COMMUNICATION AND MANAGEMENT 
Bank A/c no: 36150201004896 (Current A/c) 
Bank name: UNION BANK OF INDIA
Branch Name: Khanpur Branch, Ahmedabad. 
IFSC Code: UBIN0536156

FOR ADMISSIONS & ENQUIRIES, PLEASE CONTACT

Course Enquiry Form
Contacts
Bhavan’s College Campus, Lady Vidyagauri Neelkanth Marg. Nr Rifle Club, Khanpur, Ahmedabad – 380001
+91 97272 72724
hbiahmedabadgmail.com
Categories
About Us
Kulpati Dr. Kanaiyalal Munshi was the founder of BHARATIYA VIDYA BHAVAN. The primary aim of Bhavan’s is to promote education and professional training along with the values and virtues of India and Indian culture.
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